Melt Lab was born from a question I’ve asked myself a thousand times: What if imagination had a temperature?

I’m Federica, an art director who’s always lived somewhere between dream and design. For me, creativity has never been a straight line — it’s a fluid, molten force. It drips, it flows, it transforms.

Melt Lab is that space. A studio, a playground, a melting pot of aesthetics and emotion — where visuals aren’t just seen, but felt. This isn’t just design. It’s alchemy.

Here, surreal meets strategy. Fantasy touches function. The abstract becomes tactile. Whether we’re building a brand, crafting a visual identity, or dreaming up an experience — we melt the unreal into the real, drop by drop.